It's really no surprise, then, that artists who once found their audience through Tumblr gifs are now some of the industry's biggest players. In every era, the youth have played a lead role in deciding what pop culture's "next big thing" will be. How Tumblr Helped Launch Artists' Careers The playlist is composed primarily of Pop, Rock, and Alternative tracks from artists like The Strokes, Lana Del Rey, and The 1975. Out of those passions sprouted Tumblr Music, a Pop, Rock, Alternative, and Indie sound that has helped shape the millennial and Gen Z aesthetic and is experiencing a resurgence thanks to TikTok-fueled 2000s-2010s nostalgia.įiltr US' popular Tumblr playlist has almost 60K followers, a large number of whom started following the playlist in 2022. With no public follower count or requirement to provide a real identity, the site quickly became a place for art, confession, feminism, gender identity, and passions of all kinds. Many millennials and Gen Zs look back on this period with a nostalgic smile and a slight cringe, but any true Tumblr user knows that the platform was more than just a blog it was a cultural space for communication, the birthplace of digital aesthetics, and a safe zone for niche fandoms to call home. “I felt this in my soul.” you type, before pressing send. A video featuring music from the new Arctic Monkeys album comes up, and you immediately reblog the song to your page. You swipe open your iPhone 4S, open Tumblr, and start scrolling past soft grunge mood boards and groups of angsty teens sporting chokers.
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